Designing for

an Architectural brand

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Learn to recognise the architectural brand of buildings and the evolution process as represented in the projects of Andrea Palladio. The course introduces students to Brand Design Strategy, and Personal Construct Psychology Model (PCP Model) in the architectural design studio. Through field trips to a number of Palladio's designed sites in the region of Veneto, students "make sense" of the architectural design process of brands in both theory and practice.

  1. Architectural Students
  2. Urban Planners
  3. Designers and Artists

3 days left to apply

WHAT YOU

will GET

Andrea Palladio architectural brand
Recognise the architectural brand of buildings and the evolution process as represented in the projects of Andrea Palladio.
Visual Scenarios
Develop visual scenarios of architectural meanings and design concepts
Your own brand design
Design an architectural brand based on locally selected visual scenario as an ideal future image for the City of Venice.
Effective communication
Effectively communicate the analysis and concept of brand design, verbally, visually, graphically and technically.
Team work
Coordinate work in a group and individually to overcome differences of opinions, using the Repertory Grid Technique (RGT).

EXPERTS and
LECTURERS

Ahmed - Agiel
United Arab Emirates University (UAEU)Ahmed Agiel
About
Stefano - Tornieri
IUAVStefano Tornieri
About

PROGRAMME

YOU WILL LEARN

Architectural Theory and Practice

The Personal Construct Methodology 

Strategic design and city branding

Visits to La Biennale, San Giorgio Maggiore

Groups studio work

TUITION
FEE

350€Reservation fee
or
1650€Full price

INCLUDES:

  • Classes and tuition
  • Study files and materials
  • Tickets to museums and exhibitions that are part of the schedule
  • European Cultural Centre exhibition catalogue
  • Welcome and graduation events
  • Goodie bag with a map of Venice, notebook and a pen
  • Personalised graduation certificate
  • A list of recommended hotels and restaurants.
  • Not included: flights, accommodation and food
What i need to apply?
2022Deadline: 17 June 2022
18.0729.07

FAQ

Visa request
Do I need an English test to join the studio?
Other answers
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